A couple of days ago I saw that Jillian Michaels, the trainer from NBC's The Biggest Loser was being sued over the diet supplement that she endorses. My initial reaction was why does a top notch trainer, who talks about a healthy diet and exercise as the best means of weight loss, endorse a weight loss supplement? Money!
That started me thinking about the show itself, what is The Biggest Loser? Well, on one level its designed to take a group of morbidly obese people and give them the tools they need to lose weight and develop a healthy lifestyle. That's a good thing.
On another level it's also a game show in which the winner gets a large check and each week people who are in desperate need of help get voted out and sent home to fend for themselves. For some reason the public seems to think it is OK to do this with morbidly obese people but I wonder if the viewers would still be there if the illness was cancer or some other terminal disease? Part of problem is that the very thing the show is trying to address, obesity, has now become a game show and the result is that morbid obesity is not seen in the same light as cancer or other potentially terminal illness, remember it is terminal.
I have to confess that I do watch the show, perhaps I will stop though as it just keeps getting worse in terms of product placement. Every time Bob takes contestants off campus they mysteriously end up at Subway! And I ask myself is this a show about getting healthy or for promoting Subway. If you've ever watched the show you'd swear that Extra gum is the best way to curb your appetite and sweet cravings. When the trainers arrive in the kitchen it's time to learn how Ziploc bags can keep your food fresh or how Jennie-O turkey can be a low fat, high protein tasty alternative to beef, not any turkey, Jennie-O! Don't drink tap water, make sure you use a Brita filter! And this year Walgreens has got in on the act too with several of its own brand first aid items.
When Marshall McLuhan warned us that "the medium is the message" this is exactly the kind of thing he had in mind. Turning a serious health issue into a game show should not be acceptable and yet we have allowed it to become an extremely popular show.
We don't need a TV show to raise our awareness of the obesity pandemic here in the USA. We certainly don't need a game show that votes people off because they failed to lose weight quickly enough, aren't they the very people that need the most help?
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